Samsung BADA 2.0 with Refreshed UI, Multi-tasking and More soon on Wave 3

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The purchase of the mobile phone business of Motorola by Google could make its need to bring Android to other manufacturers is reduced. Therefore, Samsung seeks to boost its own OS, BADA. So, they launched Bada 2.0, updating its operating system for smart phones, due to the success of the Wave series, one of the best selling models of the brand and which is equipped with Bada.

The new version offers new possibilities that will attempt to rival the iPhone OS and Google Android.

BADA 2.0 features

Bada 2 allows access to websites with Flash content and HTML 5, gives application developers the possibility to introduce advertising inside apps, and contains the NFC system, with which makes it possible to pay via Mobile phone and use it like Credit Card.

Other features include Multi-tasking, WiFi Direct (it allows WiFi devices to share content without the need for wireless access points)

Samsung has also developed its BADA application store, which is now available in 121 countries and incorporates new shopping options.

“We try to work on all aspects of building an ecosystem, from a moving platform to an application center, to prepare for the future,” said Kang Hyun Kwon, executive vice president of Mobile Solutions Center of the company. “The environment is changing and we must not only present apparatus, but also create an ecosystem.”

You can also access online applications from Samsung TVs, which can increase the number of users, said Kwon. The company is open to offer Bada to other handset makers.

Increased competitiveness

The chairman of Samsung, Lee Kun Hee, asked the executives bring more competitiveness to the business of software and encourage mergers and acquisitions, according to Yonhap News on 17 August.

At Samsung Apps, an online retailer of Samsung software for mobile devices and televisions connected to the web, there are about 40,000 applications, Kwon said. The amount has nearly quadrupled since late last year, he said.

Samsung, which sells Bada phones at lower prices than models with Android, sold 10.8 million phones in the first quarter. The sale of devices with Windows Phone, Microsoft Corp. fell 31 percent to 2.7 million in the same period according to the latest data available from IDC.

Samsung Wave 3 and Bada 2.0 SDK

With the Samsung Wave 3 smartphone looking at a September launch, Samsung is sure to have a big list of applications for the new updated platform especially with the ones that can make full use of the functionalities added to the OS. And with the launch of the SDK for the BADA 2.0 OS Samsung has ensured availability of applications from developers as well.